Driving Green with Tesla at GreenTech Malaysia

Nail It, Scale It, Sale It – GreenTech Malaysia

Hosted by GreenTech Malaysia, Prof. Loredana Padurean presented the ‘Nail It, Scale It, Sail It’ framework through the Case of Tesla in the presence of His Royal Highness the Crown Prince of Selangor and guests from various organizations. The session brought in laughs and lifts to the ever important subject of driving sustainability and green growth.

The Tesla case study is a part of the Operations for Entrepreneurs research project, spearheaded by Prof. Charles Fine, the President and Dean of the Asia School of Business as well as Prof. Padurean herself. Drawing from a diverse set of case studies, the aspiration for the ‘Nail It, Scale It, Sail It’ model is clear, as Prof. Padurean asserted, “We developed this framework in order to understand the business evolution of operational excellence.”

It was an exhilarating day at the solar-powered headquarters of GreenTech Malaysia. Along with the attendees, Team ASB had the exclusive opportunity to take taxi rides in the only two Tesla Model S available in Malaysia and test drive the groovy 100% electric car, Renault Twizy J.