Aligning Purpose, Performance, and Principles

Leading Enterprise-Wide Transformation

Aligning Purpose, Performance, and Principles

April 6-7, 2016

Tuition: MYR 1,350.00 (approximately ) excluding accommodation

Many companies doing business both regionally and globally face the need to realign their business models, their strategies, their cultures, and in some cases, their people. These are not small challenges for CEOs and top executive teams; rather, these executives must lead their organizations through not just change, but enterprise-wide transformations.

The problem is what we know from research and empirical evidence is that two thirds of transformation efforts fail. The stakes are high. Top executive teams do not want to be in the position of commencing a transformation effort, only to see it fade away and have their organizations return to “business as usual”. Great leaders are experts in driving change and innovation, and to do that successfully requires the engaged effort of not just the executive team but also the entire organization.

During this course Prof. Ready will discuss how you can be part of the one third of those executives who lead enterprise-wide transformation efforts successfully.

To apply, please email exec@asb.edu.my.

Participants in this program will:

  1. Understand what it takes to build game-changing organizations
  2. Be provided with the resources and tools to articulate their company’s powerful story—what we call their “collective ambition”
  3. Examine how to integrate the “soft” side of leading (purpose, vision, culture) with the hard side (strategy, operational priorities, brand) into a powerful formula
  4. Understand the importance of building an authentic and energizing culture
  5. Understand what it takes to make their companies world class talent factories

This program is intended for senior line and staff professionals who are actively engaged in shaping, supporting and driving large-scale change efforts.  This program will not be beneficial for external consultants, as we will be exploring the current challenges facing change leaders in their organizations.  We also highly encourage companies to send teams engaged in change efforts to the program, although this is not a requirement.

  • To help you understand what it takes to build a game-changing organization;
  • To examine what other companies have done to lead transformation efforts successfully;
  • To explore how you can build strong engagement throughout your organization;
  • To illustrate how savvy top executive teams align purpose, performance; and people; and
  • To allow time for you to develop a plan for leading transformation in your organization

Douglas A. Ready is Senior Lecturer in Organizational Effectiveness at the MIT Sloan School of Management, and Founder and CEO of ICEDR (The International Consortium for Executive Development Research). Professor Ready is considered one of the world’s leading authorities on strategic talent management and executive development.

He is the author of numerous highly popular Harvard Business Review articles including: “Building a Game-Changing Talent Strategy”, “The Power of Collective Ambition”, “Are You a High Potential?”, “Make Your Company a Talent Factory”, “Winning the Race for Talent in Emerging Markets” and “How to Grow Great Leaders”. He is also the author of several acclaimed MIT Sloan Management Review articles including: “Developing the Next Generation of Enterprise Leaders”, “Enabling Bold Visions”, “Leading at the Enterprise Level”, “How Storytelling Builds Next Generation Leaders” and “Why Leadership Development Efforts Fail”. His writings have also appeared in the Financial Times, Business Strategy Review, Fortune and The Wall Street Journal.

Doug has been named a member of Thinkers50, the premier global ranking of the 50 most influential management thinkers in the world. He is the recipient of the coveted Marion F. Gislason Award, an honor bestowed to only one person annually for excellence in the field of leadership and executive development. Business Horizons also recognized Doug as one of the world’s top “leadership gurus”.

Professor Ready has also taught at London Business School, the Kenan-Flagler School of Business at UNC Chapel Hill, and has guest lectured at various universities and companies in the U.S., Europe, the Middle East, Australia and Asia. He also advises CEOs and top teams on large-scale, enterprise-wide change efforts. He has worked with senior leaders in this capacity around the world.

Professor Ready earned his MPA from Harvard’s Kennedy School of Government and a PhD from Cranfield University in the UK.


Nora Abd Manaf, is Group Chief Human Capital Officer, Maybank. Aside from leading the People transformation programme of the Maybank Group since 2009, Nora is also actively engaged in the country’s financial and business employers’ circles in her roles which include Chairman of the MCBA (Malayan Commercial Banks’ Association), Chairman of the Human Resource Networking Group (HRNG) under the sponsorship of Asian Institute of Chartered Bankers (AICB) and BNM (Bank Negara Malaysia) and Vice-President and Council Member of the Malaysian Employers Federation (MEF). Nora is also a Council Member of the country’s National Labour Advisory Council (NLAC), a member of the Advisory Committee for UUM Master of Science (Finance), Advisory Council Member (Financial Services Sector) under the Yayasan Peneraju Pendidikan Bumiputera, a member of the Malaysia Competition Commission (MyCC) and a member of the Board of Examiners for the Asian Institute of Chartered Bankers (AICB). In 2013, Nora was inducted into the Global HR 50 World Top 50 Human Resource Professionals.


Hamidah Naziadin is the Group Chief People Officer of CIMB Group, one of ASEAN’s leading universal banking groups and Malaysia’s second largest financial services provider. CIMB serves 13 million customers in 17 countries, offering consumer banking, investment banking, asset management and insurance products and services.

Hamidah transformed human resource in CIMB from an administrative function into a strategic business partner, enabling the bank’s rapid growth from a boutique investment bank into a regional player that it is today.

The 52-year-old holds a Bachelor of Laws degree from the University of Wolverhampton, United Kingdom. She is also an Independent Director on the board of Maxis Bhd.


Mukhtar Hussain is a senior international executive with extensive banking experience in Europe, Middle East and Asia. He is currently a Group General Manager at HSBC and serves in Malaysia. He serves on the Exco of HSBC Asia which accounts for 2/3 of HSBC global profitability. In a career spanning 34 years at HSBC he has served in a variety of senior positions including Board memberships and was instrumental in establishing HSBC’s position in the Middle East and in creating HSBC Global Principal Investments business.


Thierry Legrand assumed the position of President and CEO of Lafarge Malaysia on 14 August 2015. He graduated from Ecole Polytechnique and Ecole Nationale des Ponts et Chaussées, Paris in CivilEngineering in 1992. Having been with Lafarge for over 20 years he has held various managerial positions within plant operations and human resources in France, Germany and the Netherlands. In 2000, he was appointed Human Resources Director of Lafarge Ciments France and in 2005 he was the General Manager for Lafarge Gips. He was Chief Executive Officer of Lafarge South Africa from 2009 to 2014, and was Lafarge Group’s Senior Vice President, Innovation Function based in France, prior to his new appointment.


Deepika Rana is currently the Executive Director in the Indian Subcontinent and Sub Saharan Africa for Li & Fung.

Based out of New Delhi and with an extensive background of over 25 years in the industry, Deepika has been instrumental in spearheading Li & Fung’s impressive growth in sourcing over the last decade from the region. She has worked with several leading customers and brands – including Kohls Department Stores, Tommy Hilfiger, Lucky Brand, Talbots, and Gymboree.

A post graduate in Business Economics from the University of Delhi, Deepika Rana started her career with JC Penney and went on to become Managing Director of May Department Stores prior to joining and taking up leadership positions at Li & Fung.

Wednesday, April 6
8:15 – 8:45 Registration and Breakfast
8:45 – 9:00 Welcome
Charles Fine, Chrysler Leaders for Global Operations Professor of Management, MIT and Founding President & Dean, ASB
Doug Ready, Senior Lecturer, MIT Sloan School of Management and Founder & President, ICEDR
9:00 – 11:00 The Power of Collective Ambition―A Framework for Leading Transformational Change
Professor Doug Ready
11:00 –11:30 Break
11:30-12:45 What Transformation Leaders Do: CEO and Top Team Agenda Setting―Aligning Purpose, Performance and Principles
Mukhtar Malik Hussain, Global Chief Executive Officer of HSBC Amanah of HSBC Holdings plc and HSBC Amanah Malaysia Bhd
12:45 –14:00 Lunch
14:00 –15:15 Culture Transformation―Making it Work
Hamidah Naziadin, Group Chief People Officer, CIMB Group
15:15-15:30 Break
15:30-17:00 Crafting Your Organization’s Collective Ambition
Participant dialogue and knowledge sharing
17:00–18:00 Networking Reception


Thursday, April 7
8:30 – 9:00 Breakfast
9:00 – 9:30 Building a Game-Changing Talent Strategy
Professor Doug Ready 
9:30 – 10:45 What Transformation Leaders Do: Building a Collective Leadership Accountability
Thierry Legrand, President and CEO, Lafarge Malaysia
10:45-11:15 Break
11:15 -12:45 What Transformation Leaders Do: HR’s Role in Driving Organizational Transformation
Nora Abd Manaf, Group Chief Human Capital Officer, Maybank
12:45– 14:00 Lunch
14:00 – 15:00 Developing a Game-Changing Leader’s Mindset
Professor Doug Ready 
15:00-15:15 Break
15:15-16:00 Leading Enterprise Transformation: Your Reflections and Your Role as Change Leader
Professor Doug Ready

This is the recording of the webinar that took place September 25, 2014. Doug Ready discussed topics, such as:

  • Why developing great talent matters
  • The business benefits of a better organizational climate
  • Why many leaders today are highly effective “builders” but not effective “brokers”
  • The hallmarks of game-changing talent strategy

The webinar also includes a talent strategy case study, and participants receive a take-away audit of their own talent strategy.

Getting Employees Excited About a New Direction

When your company is in trouble—a new competitor threatens your business model, your cost structure changes, the economy tanks—you have one job as a leader: to get the company back on track.

Click here for a recent article by Doug Ready in the Harvard Business Review

How to Pay

You will receive an invoice upon acceptance into the program. If you would like to decline your acceptance, please notify our office immediately. Full payment is a requirement for admission.

Credit Card

To pay by credit card, click here.

Wire Transfer or Check Payments

Option 1: Please note that Executive Education will be unable to identify and apply your wire transfer until the completed application form is received.

Please be sure to include your invoice number with payment to speed processing. Once payment has been processed, you will receive confirmation of payment in full and additional program information. 

Bank Details for Wire Transfer are as follows:
Malayan Banking Berhad
Beneficiary Name: ASB Management Sdn Bhd – Fees
Ground Floor, Menara DBKL 2, Jalan Raja Laut,
50350 Kuala Lumpur
Account # 514150-439951

Option 2: To pay by check please make the check payable to ASB Management Sdn Bhd and indicate the invoice number on the check. Checks should be mailed to Asia School of Business, Sasana Kijang, 2, Jalan Dato Onn, 50480 Kuala Lumpur, Malaysia

Please be sure to include your invoice number with payment to speed processing. Once payment has been processed, you will receive confirmation of payment in full and additional program information.

Cancellation Policy

All cancellations must be made in writing. Participants will be required to send an email to the Director of Executive Education at exec@asb.edu.my indicating their wish to cancel their enrollment. Cancellations fees will apply as follows:

16 calendar days or more prior to the program start date: 0% cancellation fee

8-15 calendar days prior to the program start date: 50% cancellation fee

7 calendar days or less prior to the program start date: 100% cancellation fee

If participants are unable to attend the program, replacement with a qualified colleague is allowed. Only one substitution is allowed per program registration. Any requests for substitutes must be submitted in writing to exec@asb.edu.my at least 10 days prior to the start of the program. The new participant will also need to fill out an application form. Teams of three or more participants from a single organization attending a program together are eligible for a 15% group tuition fees discount. To receive the discount, please notify us at exec@asb.edu.my.

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