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Established in 2015 in collaboration with MIT Sloan, our vision is to be a global knowledge hub, with regional insights from Asia and the emerging world.
ASB’s research centers conduct impactful research in emerging markets, business strategies, technology, and sustainability. Together, they foster innovation in the business landscape.
The ASB curriculum seamlessly integrates MIT Sloan’s rigor with the strategic insights of Asia. With MIT Sloan Immersion and Industry Treks, it immerses future leaders in a diverse range of industries.
ASB provides executive education programs covering corporate governance, general management, and finance, including the mandatory Financial Institutions Directors’ Education (FIDE) programs.
ASB excels through dynamic collaborations, addressing business challenges with innovation, built on robust partnerships.
Services Marketing; Value Cocreation; Customer Engagement; Customer Experience Management; Transformative Service Research
Sylvia Ng is an Assistant Professor I of Marketing and Faculty Head for Action Learning at the Asia School of Business. She is also holds the position of International Faculty Fellow and Research Affiliate at the MIT Sloan School of Management. Dr. Ng earned First-Class Honors and a Ph.D. in Marketing (with Dean’s Commendation) from the University of Adelaide. Additionally, she received academic recognition while on exchange at Cornell University’s Dyson School of Applied Economics and Management, where she was listed on the Dean’s List.
Sylvia’s academic research specializes in services marketing, with a specific focus on developing strategies for companies to effectively engage and co-create value with customers. Her research also encompasses the design of exceptional and inclusive service experiences for customers. She has contributed to the field through publications in the Journal of Service Research, a leading scholarly journal recognized for featuring the highest level of research on service-related topics.
Prior to joining academia, Sylvia was an Assistant Vice President at OCBC Bank Singapore, where she specialized in segment marketing. Her industry experience has given her a deep understanding of the business world, which she uses to make her research and teaching practical and relevant. MIT Sloan Staff Directory: https://mitsloan.mit.edu/staff/directory/sylvia-ng
Courses
Lectures
Selected Industry Projects (Action Learning)
Refereed Journal Articles
Invited Book Chapters
Refereed Conference Publications
Google Scholar: https://scholar.google.com/citations?user=_M-z64sAAAAJ&hl=en
Invited Workshops and Seminars
Doctoral Colloquiums
Sylvia Ng is an Assistant Professor I of Marketing and Faculty Head for Action Learning at the Asia School of Business. She is also holds the position of International Faculty Fellow and Research Affiliate at the MIT Sloan School of Management. Dr. Ng earned First-Class Honors and a Ph.D. in Marketing (with Dean’s Commendation) from the University of Adelaide. Additionally, she received academic recognition while on exchange at Cornell University’s Dyson School of Applied Economics and Management, where she was listed on the Dean’s List.
Sylvia’s academic research specializes in services marketing, with a specific focus on developing strategies for companies to effectively engage and co-create value with customers. Her research also encompasses the design of exceptional and inclusive service experiences for customers. She has contributed to the field through publications in the Journal of Service Research, a leading scholarly journal recognized for featuring the highest level of research on service-related topics.
Prior to joining academia, Sylvia was an Assistant Vice President at OCBC Bank Singapore, where she specialized in segment marketing. Her industry experience has given her a deep understanding of the business world, which she uses to make her research and teaching practical and relevant. MIT Sloan Staff Directory: https://mitsloan.mit.edu/staff/directory/sylvia-ng
Courses
Lectures
Selected Industry Projects (Action Learning)
Refereed Journal Articles
Invited Book Chapters
Refereed Conference Publications
Google Scholar: https://scholar.google.com/citations?user=_M-z64sAAAAJ&hl=en
Invited Workshops and Seminars
Doctoral Colloquiums